Website KPIs
6,419
Total Page Views
1,958
Total Users
143
Open Events Form Submissions
8
Employer Leads
Monthly Activity report
| Item | Notes | Link |
|---|---|---|
| Open Day Campaign 2 | We ran the second Open Day campaign for the first ever Saturday event this month across Facebook and Instagram. Through Facebook directly (i.e following the process through from clicking on the advert to registering) we generated 60 direct registrations. In total 184 people registered for the event. | |
| Find & Fund Campaign | Much of our work throughout early November has been activating the first B2B campaign. Following initial results we made the change to focus on the SME market as the data suggested we were going to broad with our targeting. The decision here is based on the success of the LNL campaign that focused on the £1million fund for SMEs. We have seen some immediate successes with 2 leads for OAS and 7 leads for MTC. One of these leads has confirmed 3 placements. | View |
| Learner Brochure | This was signed off and has been printed. It will form a major part of the Open Event collateral as well as any school packs sent by the recruitment team. | View |
| Employer Brochure | This was also signed off and sent to print. It will form a major part of the BD team's conversations and will be sent as part of all DMs going forward. | View |
| Lightboxes | Designs are completed and we are awaiting the Events team's designs before they can go into production. | View |
| Filming | Danny and Shaun spent a day on site at Ansty filming with the apprentices to create some case studies, a new promo video as well as specific social videos. This will be ready after Christmas. | |
| Recruitment Email Process Flow Chart | We created this chart to help the Apprentice Recruitment team with when to send their emails and nurture their leads. | View |
| Application Process Flow Chart | We created this on behalf of Susan to help convey to prospective apprentices the application process at MTC. | View |
| Technician Poster | We have made the requested amends from Eric to the poster. | View |
| Application Form | Following the request to make a new application form for OAS, we have updated the MTC one to reflect this. This is all requested by Eric due to GDPR. | View |
| Parent Guide | We created the Parent Guide for Susan and following several rounds of amends this is now live on the website as per OFSTED regulations. | View |
| Employer Celebration Dinner | We supported Lee & the team with all requirements for the Employer Celebration Dinner including x2 landing pages and an invite. | View |
| Business & Innovation Magazine Banner | As requested by Richard we created a banner ad for Business & Innovation magazine to go in the NAW issue. | View |