Website KPIs
15,352
AMTC Total Page Views
2,910
AMTC Total Users
90
Open Events Form Submissions
6
Employer Leads
Monthly Activity report
| Item | Notes | Link |
|---|---|---|
| Bi-Weekly Meetings | We attended x2 bi-weekly meetings onsite with both the B2C and B2B/BD teams. | |
| Open Day Campaign 3 | We ran the third Open Day campaign throughout January across Facebook and Instagram. Directly through the Facebook campaign we generated 64 leads. There were 92 in total registered for the event. | |
| Find & Fund Campaign | This campaign finished this month and following the changes made to focus on the SME market based on the data gathered from the early stages of this campaign and the LNL campaign, we generated 9 direct leads for MTC. With the latest update, this could bring between 6 - 9 placement opportunities. | View |
| Filming | We created x3 videos for NAW 2020 from the filming that took place before Christmas. Shaun also filmed a piece with Adrian Bland this month to articulate the benefits of the MTC's delivery model and we also started to edit the Jemtech testimonial with Steve Malone. | View |
| Posters | We updated and created a series of posters (x7) for Eric this month. These are with him for approval. | View |
| Blog | We created the new blog on the MTC Apprenticeships website this month. Going forward this will host all press releases, case studies and more. Chloe will also then use this content for social. | View |
| Employer Case Studies | Tom Eden had x2 20 minute phone calls with Optimax and FANUC this month to create Employer Case Studies to be used on the new blog and across social media. Both case studies are now with the MTC team for sign off. Both have been signed off by the respective contacts at each Employer. | View |
| Website | We have made some backend changes to the website this month as well as continued to mange the website. We also updated some of the forms as requested by the team. |